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For international travellers, Widerfi makes it possible to buy permanent mobile data connectivity for smart phones and tablets directly from the visited country mobile network operators. The traveller doesn’t need to change the SIM card, and, moreover, no data roaming charges will apply. Customers will enjoy a connectivity experience similar to flat rate Wi-Fi, but without coverage limitations, as the service runs on wide-reaching 3G and LTE infrastructures. As no SIM card replacement is necessary, travellers will keep their home phone numbers and, thus, reachability, via conventional roaming voice and text services. For Mobile Network Operators (MNOs), Widerfi provides a new network infrastructure monetization opportunity while delivering unique value for today’s unserved customer segments.Widerfi fills the gap between Wi-Fi and international data roaming propositions combining the best from both models, and creating an emerging new category of direct MNO mobile data access.