About
TawyTV is the first conversion driven ‘Browser-Based Push-TV’ Station. Why? Millions of Internet enabled TV’s, and a change in viewing patterns to non linear offerings also on TV sets Web delivery enables large variety of features superior to traditional TV delivery, such as direct conversion and transaction, virality, meta info, search, personalisation, localisation, signal manipulation at relatively low cost of delivery. Large amounts of content available through web delivery but are hard to find and are therefore under-commercialised. Commercial Potential 1. direct conversion 2. the unbundling of premium content at the long tail.