About
We're a vertically integrated menswear brand, selling clothes exclusively through our own channel, online. In short, we're using an e-commerce model to build a better menswear brand. Traditional retail doesn't deliver on the things that matter. Sizes are too few, so we're let down on fit . Markups are too big, forcing us to choose between disposable fast fashion and insanely priced luxury. At SPOKE, we make clothes properly, in more sizes, for a perfect fit. We're focused narrowly on the 25-45 year old professional man - a customer who'd love to fix his wardrobe quickly, online. There's a huge gap in the UK between ASOS and Mr. Porter - and the middle ground is staked out by staid catalogue brands, ripe for disruption. We take our inspiration from vertically integrated online fashion brands in the US - Bonobos, Frank & Oak, Everlane - which have few (if any) analogues in the UK and Europe. We're going to change that.