About
Sian’s Plan is an online meal planner that helps busy people to eat well. We raised £100k by Crowdfunding (http://sians.pl/seedrs) in April 2014 and have been featured in The Guardian, Telegraph, Metro, Times, Grocer, Huffington Post and more. ✷Key stats✷ ◇ Average time spent on recipes, meal planning & grocery is 4 min ◇ 5k members if free beta ◇ Beat Yummly to be awarded "Most innovative digital solution for home cooks globally". ✷Business model✷ 1. Subscription Members pay up to £10 per month. 2% conversion to paying from landing on site. 5.56% churn rate equates to a LTV of £160 2. Affiliate/commission Basic affiliate deals earns £5 - £10 per shopper & 0.25p - £1 per sale ✷Member reviews✷ Hi Sian, thank you guys!! You've really helped me out, with 2 young boys and little culinary imagination it's amazing! Rose, UK. Rose averages 1.47 visits per day over 30 days, signed up to the yearly package and has "recommended it to a lot of other mums!