Shy Diamond

Shy Diamond is an online and mobile platform helping to navigate the world of diamonds. We are about to disrupt the $200bn industry built on inflated prices at the expense of the consumer with 4-8 middleman involved in a process before consumer buys a diamond or a ring. At the moment, a diamond might go from a mine in Africa to storage and sorting facility. In the process, everybody grabs a slice of the action – the transportation company, the insurance company, the security firm, and the various middlemen. The diamond in your engagement ring or necklace gains a premium every time it changes hands. Shy Diamond gives you an option to pick the diamond at its wholesale price directly from the mine, and get a piece of jewellery produced at a top quality European boutique producer. We put the customer firmly in control and guarantee a stress-free shopping experience and fantastic results.