About
Magical connected toys introducing children to the foundations of science and technology. We leverage the power of connected technologies to craft magical learning toys that engage all of a child’s senses. We are on a mission to build a set of tools that will enchant, entertain and educate a new generation of creators. Primo was founded by Filippo Yacob and Matteo Loglio with a simple goal in mind; improve the way relevant technologies are introduced to young children at home and in schools. On the 22nd of November 2013, we successfully Kickstarted our first product, the Cubetto Play Set.