About
Our mission: Providing every bride with her dream wedding dress, by offering a brand new product concept using modern technology. Main product: Modular customized wedding dresses where the bride participates in the design process: couture wedding dresses at high street prices. Brides can participate in the design of your own wedding dress using our modern tech enabled modular design system, with the freedom to choose your favorite elements and fabrics from popular trends and combine them with the support from our team of design experts. This allows unprecedented flexibility to create the ideal dress, with no need to compromise. In our store we hold modular wedding dress parts so our brides can try on and visualize the finished dress before manufacture to ensure it looks as good on as it does on paper, again something not on offer anywhere else. Digitized shopping experience - revolutionary improvements for this traditional market sector.