About
L.O.A.F.™'s social finance platform reintroduces an old school stigma engendering social aspect to the credit process whilst maintaining the speed, scale and efficiency of modern quantitative credit assessments. Recognised by the UK financial services regulator (FCA) as a “groundbreaking innovation” that offers “a good prospect of identifiable benefit to consumers” we're first targeting the UK payday lending industry, a £2.5bn market that 1-in-8 of the working UK population consider as a potential source of funds. This market needs disruption. Our unique and innovative approach means we can sustain the lowest price for short-term credit in the market (guaranteed). Our positive network of 'good' consumers is very valuable and enables future product expansion and innovation. Current financial services entrap the mass less-affluent in debt. L.O.A.F.™ provides a positive way out that gives control and self-esteem back to an often disenfranchised consumer.