About
UP - The Crowdfunding Supermarket. We believe ordinary people can make the good decisions with the right tools and information. We want to help everyone to invest for a return and believe crowdfunding could be the answer. Challenges for investors 1. Too many crowdfunding sites, not enough deals on each, means it’s time-consuming/difficult for users to manage lots of portfolios 2. Investments are not liquid 3. Information is inconsistent Investors •Soloist – Be the banker/angel – Mostly sophisticated investors – Small & currently active •Validators – Be the trader. Follow the crowd – Sophisticated investors and unsophisticated investors who trust social tools – Growing & cautiously active •Delegator – Automated tools – Mostly unsophisticated investors – Fastest growing but mostly inactive Solution 1. More choice – Soloist/validator 2. Better liquidity - Soloist/validator/delegator 3. Total consolidation – Integrated portfolio and benchmarking tools - Soloist/validator/delegator