About
We make exercise seriously entertaining. Our mission at Imaginactive is to create workout programmes that make the workout itself enjoyable, not just a necessary evil performed out of necessity or deferred gain. Our first products will be Audio Fitness Adventures, accessible and entertaining serial fitness programmes delivered by mobile app. We are about to Kickstart the production of our first programme, Catalyst, which will simply require users to plug in their earphones for an immersive workout that challenges not only their body, but also focus, resilience, imagination and intuition. Catalyst establishes a storyworld of infinite possibility, peopled by larger than life characters, within which we will create programmes for all fitness levels, from advanced exercisers to people with typically low adherence. Further down the line we will expand to gamification and immersive video fitness programmes as well.