Fits.me Virtual Fitting Room

The Fits.me Virtual Fitting Room provides a photographic solution to the problem of fit in the online apparel retail environment. The visual reassurance of fit that it provides to shoppers has the effects of increasing online conversion rates, reducing garment return rates and improving the customer purchase experience. A second product, Fit Advisor, is a sophisticated size recommendation solution, using intuitive graphical indicators in the form of a 'heat map' to indicate fit.