ffosho

"ffosho" is a UK based online marketplace startup in women's fashion that empowers shoppers to bundle, bargain and buy. Shoppers can now bundle multi-brand products of their choice, bargain instantly with the platform to get the best price and then buy that bundle. "ffosho" uses its unique algorithm for bargaining and closing deals within 3-5 minutes. So no more searching for deals or waiting till the end of the season to shop! Even better, shoppers could now collaborate with their friends to create larger product bundles and get bargains their individual single brand product would have not - it's the start of digitally shared economy in retail (think Uber or AirBnb). Hence "ffosho" challenges the dogma of traditional online retail - fixed prices, seasonality and a tendency for both brands & hoppers to compete rather than collaborate. "ffosho" is creating an engaged, empowered and collaborative online marketplace that may potentially change how people have shopped online!