About
The Problem: Traditional banner ads have a click through rate of 0.35% and simply feel dated on mobile platforms, leading many consumers to ignore them via 'banner blindness'. Brands and advertisers have resorted to full screen ads which have little engagement and thus provide little revenue. As many mobile ads lack relevancy, intelligent timing and positive interaction, users feel disengaged and typically do not like to receive them. The Solution: We provide a solution that allows users to feel rewarded by getting a promotion or offer they like at the right time, place and moment in their app experience. Through our moment targeting, we've seen an increase in engagement rates that we believe is 30x higher than that of traditional ads. Whether it's by rewarding users with a £5 voucher or Free Next Day Delivery, we create a positive moment that consumers engage with, act upon and ultimately enjoy.