About
Clippet's goal is simple: we want to revolutionise the news for our generation. Traditional media is falling behind. Extensive research shows that 18-24 year olds are loosing interest in the news; it's a huge market that's ripe for disruption. This is for a range of reasons. For one, the format drastically needs updating: existing digital news platforms just aren't practical for smartphone consumption. What's more, coverage is often bias, time-consuming and unrepresentative of our generation. It's not that we don't care about the news, we just need it delivered in a style and format that suits. So, over the last year, Grace and Sagar have been developing a product that caters for this valuable demographic. Every day, we create 10 short audio news stories ('clippets') and deliver them to our user's smartphone via our app. Each clippet lasts a maximum of 60 seconds and all of our content puts the news in a conversational, accessible manner making it digestible and engaging.