About
CityFalcon envisions to become the Bloomberg for active retail investors and traders (‘consumers’) A consumer goes through 5 key steps during the investing or trading cycle: 1. Idea Generation, 2. Asset due diligence, 3. Financial product selection, 4. Broker selection and 5. Trade execution. We cover steps 2,3 & 4, and work with partners for steps 1 & 5. Existing major players (Bloomberg, Reuters, Markit) primarily focus on an institutional audience, and only provide a stripped-down version of their products at a lower but still expensive price to consumers. These solutions are based on old & slow technologies, have a steep learning curve, are based on manual creation in contact centres, and may not cover social media activity. We’ve developed our products using 21st century scalable technologies with the needs and preferences of consumers in mind. Our products are easy to consume and personalise, and do not cost a fortune!