About
Blaze are an intelligent biking brand creating truly innovative products for urban cyclists. Launching with the Laserlight, a radical innovation tackling the greatest cause of cyclist fatality – being caught in the ‘blind spot’ and vehicles turning across an unseen bike. Laserlight is a high quality front light, which uses a green laser to project the image of a cyclist down onto the road ahead. It alerts drivers in front of the rider of their presence, preventing them turning across their path. Cycling is booming. Over half a million journeys are made by bike in London every day (more in Copenhagen, Amsterdam, Portland…) however, last year over 3,000 people were killed or seriously injured on Britain's roads alone. Blaze are using innovative technology to solve the many challenges facing urban cyclists, starting with the biggest barrier, personal safety.