About
We design, brand and retail contemporary costume jewellery. We provide quality, design jewellery at affordable price points of £19-300. Our customers are young, fashion forward cosmopolitan women between ages 20-35. Our designs are elegant and trend-led, and we believe accessories should not overshadow the woman wearing them, but should let her shine in her own light. We believe in timeless, classical, effortless style with a subtle twist. Our customers are our main inspiration. Astrid is a Swedish name, and Miyu is a Japanese name. They both mean ‘exceptionally beautiful’ in their own languages. Our mission is to make every woman exceptionally beautiful!