AdTotum

Seed phase: AdTotum automatically displays the products that will generate the most profit for retailers (and aggregators of retailers). It helps retailers make more sales, and greater profit per sale, from direct response advertising space. No hassle for the retailer or aggregator, as it uses their existing product data feeds. Disruptive phase: Enables retailers and other types of advertisers to achieve greater efficiencies and profitability, taking a greater proportion of sales online (including mobile and future digital devices), by enabling them to advertise both more profitably and at far greater scale than currently possible. In addition it enables publishers and providers of future online, mobile and other digital phenomena to provide high quality content or services without charging, and allows individuals, organisations and businesses to access content and services without charge or interruption.